The Three Essential Questions Every Agent Hopes Your Book Proposal Answers

Wednesday, September 28th, 2022 @ 2:00 pm - 3:15 pm Eastern

Level All Levels

A good book proposal will hook an agent. A great proposal will make an agent fall in love with your book. A companion webinar to Writing the Proposal: How to Finish and Sell Your Nonfiction Book. Both webinars are available as replays. You can learn more here.


* Save up to 40% when you enroll in both webinars.

Additional Information

Every creative nonfiction writer seeking traditional publication, including memoirists, will need to write a book proposal. While there’s no way to escape the work involved, you can make the process manageable—and maybe even fun—if you understand how this document functions, what essential questions it must answer, and how your responses can lead to a successful one. During this 75-minute webinar, we’ll explore the seven parts of every book proposal, the essential questions each section answers, and how to tackle the proposal process while feeling good about your project and your author platform. We’ll also discuss the power of working on a proposal in collaboration with other writers and the formatting tricks that can get your project noticed.

In this webinar, you will:

  • IDENTIFY a book proposal’s purpose and function
  • DISCOVER the three essential questions this document must answer
  • FIND OUT  how the seven essential parts of every proposal work to answer those questions
  • GAIN formatting tricks that can make your proposal more attractive
  • LEARN shame-busting strategies for tackling each section
  • EXPLORE the power of collaborating with other writers

This webinar is ideal for

  • mid-stage memoirists, narrative nonfiction, and traditional nonfiction writers seeking traditional publication
  • writers who have heard the phrase book proposal whispered by other writers and cringed
  • writers who have started a proposal, only to get overwhelmed—or shamed—by sections like Audience, Marketing Plan, and Comparable Titles
  • writers who have finished a proposal, submitted it to agents, and heard endless versions of “No thank you” or, worse, nothing at all

All registrants receive a recording.

Closed captioning will be available.

Course Presenter

Course Registration


Become a Supporting Subscriber today and get up to 10% off your purchase.

Please Note

It is not uncommon for classes to fill up before the end of early registration, particularly in the last few days before the deadline. If you know for certain that you wish to take a particular class, we recommend registering early. If you'd like to be added to a waitlist for a sold-out class, please email our director of education, Sharla Yates, at [email protected].

Hear from our Students

Creative Nonfiction’s online writing classes have helped more than 3,000 writers tell their stories better.

Read Success Stories


I enjoyed reading other peoples work and getting feedback about my own work– the handouts/video links and class lessons were also very informative and relevantly paced to the give structural guidelines.

Catherine O’Neill

Webinar FAQs

  • How do I prepare for the webinar?

    We usually open the webinar 3-5 minutes prior to start time (see webinar invite) so you can check your audio settings and make sure everything is working properly on your end. The host will welcome everyone and ask you to introduce yourself and share where you’re joining from in the text-based chat. Participation in the chat is optional.

    The actual webinar program usually gets rolling five minutes after the start time. This is also when the recording starts if you watch the video afterward.

    No one can hear you or see you during the webinar. The only people who are visible and can be heard during the webinar are the instructor and host.

    Audio Settings:
    If you’re unable to hear any sound during the webinar, please look at the bottom left of your Zoom window for Audio Settings, and click the small arrow to check your settings.

    Getting familiar with the Zoom software

    There are several ways to interact with the presenter and other students during the webinar:

    *Live chat

    *Formal Q & A window

    Live Chat:
    The live chat is where you can exchange messages in real time with other students attending the webinar, as well as the instructor and host. Usually your chat visibility defaults to just the presenter/panelists. If you want everyone attending to see your chat message (and most people do), then you need to select “everyone” or “all panelists and attendees” in the chat window.

    How to banish the chat:
    We encourage you to make use of the live chat throughout the webinar because it’s one of the great benefits of joining the live event. However, some find the chat distracting and would like to turn it off. As of today, Zoom doesn’t allow students to disable the chat, but there is a way to effectively “banish” it if you do not want to see it:

    1. Click the Chat icon at the bottom of the Zoom window
    2. When the Chat appears on the side of your window, click the small arrow icon and select Pop Out, which separates the Chat into its own free-floating window
    3. Then, using your cursor, drag the Chat off the side or bottom of your screen

    Formal Q & A:

    All webinars include time for Q & A with the presenter. This will be included in the recording.

  • How can I download the webinar recording?

    In most cases, unless you see the download arrow under the recording window, you will not be able to download the recording. You will have ongoing access to the recording link to view at your leisure. You can download any supplemental materials provided by following the links in the webinar recording description. The recording will be sent to you three days after the live event.

  • I did not receive the recording for a webinar. Can you re-send it?

    Yes, we’re sorry this happened. These messages are sent from “[email protected]” and sometimes go missing. Please email us and we’ll respond with a link to the recording.

  • When will the recording be available?

    We ask for 3 days to send you the recording. If you do not receive it within that time frame, please contact us and we’ll assist you.

  • Can I still register for [x] webinar?

    If the webinar is not marked “sold out,” you can still join.