A Fresh Take: Finding New Paths to Promote Past Work

Additional Information

Maybe your work becomes a bestseller. Maybe it goes unnoticed completely. Most likely, it falls somewhere in between: You find a few readers before the world moves on. And then it’s time for you to start again from scratch.

Or is it? Have you reached every likely reader? Have you maxed out your project’s attention-seizing potential? Have you said all you wanted to say, or do certain places in your work — a shadowy rabbit hole, a distant outcropping — invite further exploration? And can work that you’ve previously published lend fresh perspective to topics at hand today?

In this webinar, you will learn to innovate by finding something new inside something known. Whether it’s a blog post from a few years ago or a full-length book that was recently published, we’ll look at how to mine our old writing for raw materials — the building blocks of new essays and op-eds that highlight and complement our previous work. As we do so, we’ll expand our audience, establish ourselves as authorities on a chosen topic, and build a more robust platform for our future publications.

In this webinar, you will:

• IDENTIFY previously published ideas from which new work might spring
• LEARN how to “hitch” those ideas to topics that are timely and fresh
• DEVELOP strategies to craft a pitch for an op-ed or essay to a targeted audience and outlet

There will be time for a Q&A at the end of the presentation.

This webinar is ideal for writers who want to draw attention to a previously published work or writers who want to build a platform and establish themselves as an authority on a given subject.

All registrants receive a recording following the program.